MARKETING (MK)
MK 301. Principles of Marketing.
A managerial approach to marketing focusing on matching organizational goals with customers needs in an ethical and socially responsible manner. Prerequisite: Junior standing. (3)
MK 341. Public Relations.
Basic principles of and the role of public relations in the strategy and marketing mix of profit and nonprofit organizations. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 342. Professional Selling.
Philosophies and techniques of relating products and services to the customers' wants and needs in a mutually satisfactory manner. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 343. Advertising and Promotion.
The role of advertising and promotion in the marketing process, from the business manager's point of view. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 344. Consumer Behavior.
Development of a framework within which to review the psychological, social, economic, demographic, environmental and marketing influences on consumer behavior. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 345. Introduction to Business Research.
This course deals with theories, concepts and methodology applicable in analyzing marketing and other business problems. Prerequisites: MK 301 with minimum grade of 'C'; QM 257. (3)
MK 346. Distribution Management.
A study of the institutions and functions of channels of distribution and the physical movement of products to the consumer. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 347. Transportation.
Examines the various models of transportation available to distribute goods. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 348. Product and Pricing Strategy.
An examination of the new product development process and product management including an analysis of pricing practices and strategies. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 349. Retail Management.
Organization, management and operation of and strategy development for retail institutions. Prerequisite: MK 301 with minimum grade of 'C.' (3)
MK 351. Sports Marketing.
This course will introduce students to the unique nature of sports marketing at both the professional and amateur levels. Prerequisite: MK 301. (3)
MK 355. Internet Marketing.
An introduction to the Internet as a part of a company's marketing strategy. Students will explore Internet consumer characteristics and behavior and their effect on web content. Prerequisites: AD 101; MK 301 with minimum grade of 'C.' (3)
MK 443. Integrated Marketing Communications Practicum.
The development of integrated marketing communication strategies with major emphasis being placed on advertising; primarily an application course where students develop a promotion campaign for an existing business/organization. Prerequisite: MK 343. (3)
MK 447. Sales Management.
Human relations aspect of organizing and managing an outside sales force, sales analysis, planning and control. Prerequisite: MK 342. (3)
MK 449. Marketing Management.
An advanced review of the overall marketing process with emphasis on decision-making and strategy development. Prerequisite: 15 hours in marketing (MK) courses. Open only for marketing majors. (3)
MK 471-473. Marketing Internship.
Training and work experience in some area of marketing under an approved field supervisor and an approved work/study plan. The student's grade will be on a credit/no credit basis. Prerequisite: Consent of the department. (1-3)
MK 478. Global Logistics.
Study of logistics functions that involve sourcing, production, distribution, and marketing of products and services in the global marketplace. Prerequisite: MG 301; MK 301. (3)
MK 483. Practicum in Strategic Marketing.
A supervised field experience in an area of marketing, such as advertising, product development, retailing, personal selling, or marketing research. Prerequisites: Nine hours MK courses; Marketing major; consent of instructor. (3)
MK 491-493. Independent Study in Marketing.
Intensive study of special problems related to marketing practice. Prerequisite: Consent of the department (1-3)
MK 560. International Marketing.
The marketing environments throughout the world and the management of the marketing function on a global scale. Prerequisite: MK 301 with minimum grade of 'C.' (3)
See University Studies (UI) listings for description of:
UI 351. Public Opinion Management.
(3)
UI 359. Consumers: Buying/Having/Being.
(3)
UI 400. Business and Ethics.
(3)
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