MASS COMMUNICATION (MC)
MC 101. Mass Communication and Society.
An examination of the diversity of the American mass media and its use by the audience. (University Studies course) (3)
MC 201. Writing for the Mass Media. An introduction to the process of making news judgment and the practical application of writing techniques used in the mass media. Prerequisite: EN 100 with a grade of 'C' or better. (3)
MC 301. Mass Communication Theory and Research.
A study of research techniques commonly utilized in the mass media with a broad overview of mass communication theory. Prerequisites: MA 155 and MC 101 with a grade of 'C' or better; Junior standing. (3)
MC 310. Advertising Communication Strategies.
A survey of advertising principles and practices, stressing creative, communicative and managerial aspects. Prerequisites: MC 101 with a grade of 'C' or better; Junior standing; 45 hours completed if Advertising option. (3)
MC 312. Advertising Creative Concepts.
Principles and techniques of producing advertising for print and electronic media. Prerequisites: MC 201 & MC 310 with a grade of 'C' or better; Junior standing. (3)
MC 314. Advertising Social Issues and Responsibilities.
Study of the complex relationship between advertising content and placement with other facets of society. Prerequisites: MC 201 and MC 312 with a grade of 'C' or better; Junior standing. (3)
MC 316. Advertising Media.
Study of advertising placement in media with emphasis on comparison, rating, target audiences, cost efficiency, and effectiveness. Prerequisites: MC 201 and MC 312 with a grade of 'C' or better; admission to the Mass Communication degree program; Junior standing. (3)
MC 320. Reporting.
A continued study of daily and weekly newspaper reporting and news room operating methods. Prerequisites: MC 201 with a grade of 'C' or better; Junior standing. (3)
MC 322. Publication Editing and Production.
Principles and practices in the editing of copy and photographs, writing headlines, and designing newspaper and magazine pages. Prerequisites: MC 201 with a grade of 'C' or better; Junior standing. (3)
MC 324. Feature Writing.
A study of newspaper and magazine features together with practice in writing nonfiction articles for publications of general, professional or trade interest. Prerequisites: MC 201 and MC 320 with a grade of 'C' or better; Junior standing. (3)
MC 330. Public Relations Principles.
An introduction to the modern public relations function emphasizing its tools, processes, publics, communication methods and professional ethics. Prerequisites: MC 201 with a grade of 'C' or better; Junior standing; 45 hours completed if Public Relations option. (3)
MC 332. Publicity Techniques.
The theoretical and practical study of effective preparation and dissemination of publicity. Prerequisites: MC 201, MC 322, and MC 330 with a grade of 'C' or better; admission to the Mass Communication degree program; Junior standing. (3)
MC 340. Basic Radio.
Historical and contemporary radio broadcasting as technology and business, including its relationship to government and society. Prerequisites: MC 140 with a grade of 'C' or better (can be corequisite); Junior standing or 45 hours completed if Radio option. (2)
MC 342. Radio Programming Strategies.
A study of the responsibilities of the persons involved in radio programming with emphasis on formats and delivery. Prerequisites: MC 340 with a grade of 'C' or better; Junior standing. (3)
MC 344. Audio Production and Performance.
Experience oriented course integrating vocal delivery techniques with concepts of program preparation and presentation. Prerequisites: MC 342 with a grade of 'C' or better; Junior standing. (3)
MC 346. Electronic News Gathering.
A study of the techniques of gathering, writing, and producing news stories for radio and television broadcast. Prerequisites: MC 342 with a grade of 'C' or better; admission to the Mass Communication degree program; Junior standing. (3)
MC 351. Basic Video Production.
An introduction to (1) the general history of video, (2) the scientific and technological principles involved, and (3) future technologies and the resulting possible impact on the human condition. Prerequisites: MC 201 with a grade of 'C' or better; Junior standing; 45 hours completed if Video option. (3)
MC 352. Video Post Production.
This course acquaints students with the electronic field production (EFP) and the complexity and continuity of post production editing. The student will also become familiar with the principles and demonstrations of the technical director. Prerequisites: MC 351 with a grade of 'C' or better; Junior standing. (3)
MC 354. Writing for Video.
A study of contemporary formats commonly utilized in the fields of video production, including practice in the application of those formats through the writing of production scripts for video and film. Prerequisites: MC 351 with a grade of 'C' or better; Junior standing. (3)
MC 366. TV Directing.
Theory and practice of directing for television. Prerequisites: MC 352 with a grade of 'C' or better; admission to the Mass Communication degree program; junior standing. (3)
MC 401. Communication Law.
Introduction to law as it pertains to the mass media. Prerequisites: MC 301 with a grade of 'C' or better; junior standing. (3)
MC 402. Seminar in Mass Communication.
A capstone study of the relationship between the media and other facets of society brought on by technology, ownership, and personal privacy. Prerequisites: MC 301 with a grade of 'C' or better; admission to Mass Communication program; senior standing. (1)
MC 418. Advertising Campaigns.
Application of advertising principles and techniques in working with a professional client to prepare and execute an advertising campaign. Prerequisites: MC 314 and MC 316 with a grade of 'C' or better; admission to Mass Communication program; senior standing. (3)
MC 425. Public Affairs Reporting.
Study of the reporting techniques used in covering courts, government agencies, public interest organizations, and economics. Prerequisites: MC 320 with a grade of 'C' or better; admission to the Mass Communication program; Senior standing. (3)
MC 426. Sportswriting.
Theory and practice in the techniques of sportswriting for print and broadcast media. Prerequisites: MC 322 or MC 342 with a grade of 'C' or better; admission to the Mass Communication program; Senior standing. (3)
MC 428. Editorial Page.
An examination of problems, content, selection and writing of opinion for newspaper and an introduction to editorial page design. Prerequisites: MC 320 with a grade of 'C' or better; admission to the Mass Communication program; Senior standing. (3)
MC 430. Strategic Communication Issues.
Course is designed to provide in-depth experiential learning in specific career fields in communication and specific career skills areas within these fields. May be repeated for up to 9 hours of credit. Prerequisites: Senior standing; admission to the Mass Communication program. (1-3)
MC 434. Case Studies in Public Relations.
Analysis of solutions to authentic corporate and not-for-profit communication problems. Prerequisites: MC 322 and MC 332 with a grade of 'C' or better; admission to the Mass Communication degree program; Senior standing. (3)
MC 448. Radio Station Administration.
Administering contemporary commercial and non-commercial radio. Prerequisites: MC 344 and MC 346 with a grade of 'C' or better; admission to the Mass Communication degree program; Senior standing. (3)
MC 458. Advanced Video Production.
Application of video techniques while working with a professional client to prepare and execute all pre-production phases of a video project. Prerequisites: MC 366 with a grade of 'C' or better; admission to the Mass Communication degree program; Senior standing. (3)
MC 467. Television Systems.
Study of broadcast and non-broadcast delivery systems. Prerequisites: MC 352 with a grade of 'C' or better; admission to the Mass Communication degree program; Senior standing. (3)
MC 482. Special Problems.
Seminar designed for in-depth study and research of a specific aspect of mass communication. Content varies. Prerequisites: Consent of department chairperson; admission to the Mass Communication degree program; Senior standing. (1)
MC 483-485. Independent Study in Mass Communication.
Topical study beyond content of course offerings. For majors only. Prerequisites: Grade of 'C' or better in all major courses completed; consent of department chairperson; admission to the Mass Communication degree program; senior standing. (1-3)
MC 486. Internship in Mass Communication.
Practical involvement in an appropriate professional organization. Prerequisites: 75 hours; 12 hours in MC option beyond core; grade of 'C' or better in all major courses completed; 2.5 cumulative GPA; 2.75 Mass Communication major GPA; consent of department chairperson; admission to the Mass Communication degree program; senior standing. (3)
MC 496. Practicum in Mass Communication.
A course devoted to practical media experiences. Prerequisites: 12 hours in Mass Communication beyond core; grade of 'C' or better in all major courses completed; consent of department chairperson; senior standing; admission to the Mass Communication degree program; 2.5 cumulative and Mass Communication major GPA. (3)
See University Studies (UI) listing for description of:
UI 382 History and Philosophy of American Mass Media (3)
| 
