Spotlight on Kim Holshouser Link
Managing the public relations, Web communications and corporate giving for Arch Coal, Kim Link never has a “typical day.” The Southeast graduate’s time can be spent corresponding with news reporters and investors, or she might be assisting the chief executive officer in developing an internal presentation for the company’s 3,600 employees. Each day is different.
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Careers in Mass Communication
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Career Opportunities in Advertising |
Account Executive
Media Planner
Creative Director
TV Producer
Media Director
Sales Promotion
Research Director
Advertising Sales Director |
Account Supervisor
Management Supervisor
Copywriter
Media Buyer
Direct Mail
Sales Promotion
Advertising Researcher |
Broadcast Supervisor
Account Director
Art Director
Media Sales
Account Planner
Brand Manager
Advertising Traffic Manager |
Places and Programs Our Students and Graduates
are Involved with in Advertising |
The LIDA Companies
Louis London Advertising Agency
St. Louis Science Center
Pepsi Cola
TCI Illinois Cable
Southeast Missourian |
Busch Media Group
Saatchi & Saatchi Advertising Agency
Innervision
Procter & Gamble
AT&T
Santal Corporation |
J.N. White Designs
Red Letter Communication
Anheuser-Busch
St. Louis Post Dispatch
Sun Newspapers |
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Career Opportunities in Public Relations |
| Publicity/ Special Events for:
Shopping Malls
Athletic Teams
Sports Facilities
Museums and Galleries
Resorts and Hotels,
Amusement Park
Entertainers
Civic Centers
Theaters |
Public Information for:
Fire Departments
Police Departments,
Chambers of Commerce
Tourism Departments
Armed Forces
Airlines
Auto Manufacturers
Financial Institutions
Government Agencies |
Fundraising for:
Charities
Ministries
Colleges and Universities
Human Relations for:
Corporate Personnel Offices
International Marketers
Public School Systems
Hospitals
Insurance Companies |
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Places and Programs Our Students
are Involved with in Public Relations |
FOX Sports Net
Met Life
Sea World
Empire Bank
Barnes Hospital
Indiana State University
Mastercard International |
Six Flags
Drury Inn Hotel
McDonnell Douglas
Boatmens Bank
St. Francis Medical Center
North Carolina State University
Ameren U.E. |
Emerson Electric
United Parcel Service
Southwestern Bell Telephone
HOMES Magazine
Bry and Associates
Southeast Missouri Hospital
University of Missouri - Rolla |
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Career Opportunities in Radio |
Disc Jockey
Reporter
Copywriter
Technical Coordinator
Artist/Label Promotion
Audio Director/Multimedia |
Program Director
News Anchor
Promotions Manager
Sales Manager
Account Executive
Producer for Syndication |
Music Director
Research Director
Station Manager
Recording Studio Technician/Engineer
Audio Director/Television |
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Stations and Affiliated Industries Our Students and Graduates
are Involved with in Radio |
CNN
KBSI, KMOX/St. Louis
KCGQ FM-AM/Cape Girardeau |
Target Stores
WREG-TV/Memphis
WCBW/St. Louis |
Zimmer Radio Groups
KFVS TV/Cape Girardeau
KMMO Radio/ Marshall |
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Career Opportunities in Video and Film Production |
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Video Production
Producer/Director
Video Post-Production
Production Company CEO
Digital Animation Artist
Graphics Effects
Freelance Video Work
Video Consultant
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Film Production
Motion Picture Director
Film Producer
Screenwriter
Cinematographer
Music Video Director
Editor
Sound Designer |
Television
TV Director
Master Control Operator
Audio Engineer
Camera Operator
On-air Graphics
Floor Director
News Anchor |
Places and Programs Our Students and Graduates
are Involved with in Video and Film Production |
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Television Stations
WTTG-TV (Washington D.C.)
KSDK-TV (St. Louis)
KPLR-TV (St. Louis)
KETC-TV (St. Louis)
KCTV-TV (Kansas City)
WPSD-TV (Paducah)
WCBP-TV (Cincinnati)
KETV-TV (Omaha)
KFVS-TV (Cape Girardeau)
KBSI-TV (Cape Girardeau)
Cable Networks
ESPN
Fox Sports Midwest |
TV Shows
"Medium"
"Monday Night Football"
"Rescue 911"
"Unsolved Mysteries"
"Real Stories of the Highway Patrol"
"Arrest and Trial"
Film Production
"Killshot"
"The Game of Their Lives"
"Striptease"
"On Deadly Ground" |
Production Companies
Technisonic Studios (St. Louis)
Red Letter Communications (Cape Girardeau)
Creative Edge (Jackson)
Stepstone Productions
Timberwolf Productions
Corporate Video
Girl Scouts of America
United Way
American Cancer Society
Southeast Hospital
Charter Communications
America Center
The Blair Company
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Career Opportunities in Journalism |
Reporter
Sports Writer
Photographer
Graphics Editor
Circulation Director
Book Publishing Editor
Computer Assisted Reporting Editor |
City Editor
Editorial Cartoonist
Communication Specialist
News Producer/Director
Public Information Officer
Newspaper Librarian
Magazine Writer/Editor |
News Editor
Newsletter Editor
Photojournalist
Page Designer
Online Research Specialist
Computer Systems Manager |
Places and Programs Our Students and Graduates
are Involved with in Journalism |
Tetra Plastics
The Southeast Missourian
Red Letter Communication
Alliance Blue Cross/Blue Shield |
The Metroplex News
Foreign Mission Board
The Daily Dunklin Democrat
Louis London Advertising Agency |
The Plain Dealer
United States Post Office
University of Missouri-Rolla
Chesapeake Publishing-The Newark Post |
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Career Opportunities in Media Studies |
| Excellent background for students planning graduate or law school. Many graduates, after completing a master or doctorate, will return to an academic setting as teachers or researchers.
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Pepperdine University
University of Missouri |
University of Texas
University of Illinois |
University of Arkansas
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| Book Companies |
Title |
Average Annual $ |
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Senior VP |
77,229-193,000 |
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Editor in chief |
69,850-177,397 |
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Editor |
32,750-83,333 |
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Managing editor |
44,330-91,494 |
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Copyeditor, proofreader |
38,000 |
| Newspapers |
Title |
Average Annual $ |
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Writer, editorial assistant |
21,000-30,000 |
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Senior editor |
67,000 at large papers |
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Reporter |
38,584 |
| Broadcast Media |
Title |
Average Annual $ |
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News announcer, anchor: radio |
31,251 |
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News announcer, anchor: television |
65,520 |
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Reporter, correspondent: radio |
20,217-38,541 |
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Reporter, correspondent: television |
17,435-79,637 |
Magazines
(*avg. base salaries) |
Title |
Average Annual $ |
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Editor in chief |
86,300* |
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Senior editor |
54,700* |
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Managing editor |
48,100* |
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Production editor (copy editor) |
25,000-35,000 |
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Publishing production director |
80,00-100,000 |
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* Bonuses add to base income |
| Marketing, Advertising, PR |
Title |
Average Annual $ |
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Public relations specialist |
25,00-54,000 |
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Advertising brand manager |
79,000 |
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Advertising product manager |
105,000 |
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Marketing VP |
79,333-162,369 |
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Publicity director, manager |
69,200 |
Web/Internet
(median salaries) |
Title |
Average Annual $ |
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Creative director |
100,000 |
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Brand manager |
70,000 |
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Web content production manager |
57,100 |
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Web content editor |
42,500 |
| Entertainment Industry |
Title |
Average Annual $ |
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Senior manager |
106,000 |
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Creative director |
88,800 |
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Production manager |
51,700 |
SOURCES: Publishers Weekly, July 5, 1999 issue; 1998-99 Occupational Outlook Handbook, U.S. Department of Labor Bureau of Labor Statistics; The Wall Street Journal careers Web site, http://careers.wsj.com/; Advertising Age site, http://adage.com/dataplace/SALARY_SURVEY.html; Folio: The Magazine for Magazine Management; Skillsnet career guide for entertainment and new media, http://www.skillsnet.net/occguide/salary-web.cfm; other Web job sites including http://www.pub-mall.com/jobs.cfm and http://www.absolutesway.com/pfp/html/careers.html.
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