At Southeast Missouri State, we take pride in our will to do. By that, we mean we're people with commitment and heart to do what it takes to find success. And we consider it part of our culture to encourage others to do the same — and to celebrate when they do.

In our environment, all students get personal support — from their first time on campus to the day they get their diploma. This instills a strong sense of confidence and lays the foundation for all the amazing achievements to come.

We offer groundbreaking academics that are comprehensive and dynamic. By anticipating the skills and knowledge that the marketplace will need, we ensure that our students are ready to launch extraordinary careers.

Brand Identity

Logos

Our logo consists of three elements: the dome, the Southeast Missouri State University name, and the year we were founded.

Below is the primary configuration of our logo. Use this version unless space or layout concerns require one of the alternate configurations.

Southeast Logo

Download Logos Here

Logo Misuses

Here are a few simple don'ts for using the Southeast logo. Adhering to these will ensure that our logo is recognizable to all audiences.

Logo Misuse
Do not use another typeface for the signature
Logo Misuse
Do not change the colors of the logo
Logo Misuse
Do not add drop shadows or other visual effects to the logo
Logo Misuse
Do not add type or graphic elements to the logo
Logo Misuse
Do not change the scale of the elements in the logo
Logo Misuse
Do not stretch, condense, distort, or change the dimensions of the logo
Logo Misuse
Do not put the logo in a box or otherwise enclose it by rules, outlines, shapes, or color
Logo Misuse
The logo can be placed on an image, but only in an area with very little contrast in tone or texture. It can range from dark or light.
Logo Misuse
Do not place the logo on a background or color that obscures a portion of the logo

Graphic Language

Core Palette

Our primary colors should be visible in all communications, including publication covers, website pages, billboards, posters, digital and print advertisements, formal invitiations, and recruitment materials.

Southeast Red

C | 2
M | 100
Y | 85
K | 6

R | 200
G | 16
B | 46

#C8102E

Rich Black

C | 40
M | 40
Y | 40
K | 100

R | 0
G | 0
B | 0

#000000

Secondary Palette

Our secondary palette is a perfect complement to our primary red and black.

Cardiac Red
#9D2235

C | 7
M | 100
Y | 68
K | 32

R | 157
G | 34
B | 53

Plum
#871B55

C | 41
M | 100
Y | 41
K | 20

R | 136
G | 28
B | 85

Navy
#003B5A

C | 100
M | 74
Y | 40
K | 32

R | 1
G | 60
B | 90

Fountain
#71C5E8

C | 52
M | 0
Y | 1
K | 0

R | 113
G | 197
B | 232

Sky Blue
#A5D9E7

C | 33
M | 1
Y | 7
K | 0

R | 165
G | 218
B | 231

Terrace
#279989

C | 75
M | 5
Y | 48
K | 3

R | 39
G | 153
B | 137

Gum Tree
#DBE245

C | 18
M | 0
Y | 88
K | 0

R | 219
G | 226
B | 69

Orange
#F15C3B

C | 0
M | 79
Y | 83
K | 0

R | 241
G | 93
B | 59

Pewter
#5C6670

C | 66
M | 52
Y | 44
K | 17

R | 93
G | 103
B | 112

Dome
#7A6855

C | 16
M | 29
Y | 38
K | 53

R | 122
G | 104
B | 85

Army Green
#8A8F64

C | 47
M | 33
Y | 69
K | 7

R | 139
G | 144
B | 100

Copper
#B07C57

C | 28
M | 52
Y | 71
K | 8

R | 176
G | 124
B | 87

Silver
#A4A9AD

C | 37
M | 27
Y | 27
K | 0

R | 164
G | 170
B | 173

Type and Hierarchy

The way our words looks depends on the typeface. How our message reads hinges on hierarchy. Paying careful attention to both will help our communications read loud and clear.

* Arial Black is a suitable alternative if Calibre Black is not available.

Lyon Display is used with Calibre in headlines and for more formal communications.

* Times New Roman is a suitable alternative if Lyon Display is not available

Stardos Stencil is our specialty font

Calibre Light is for body copy and captions.

Lyon Display Light is also for body copy and captions.

Brand Photography

Black-and-white photography resonates with our visual style and should take the lead in our high-profile marketing pieces, including for publication covers, posters, billboards, postcards, digital ads, and web page headers.

  • Photos should contain rich blacks and bright whites for a bold, unmistakable style
  • Photos should be candid, and should never feel posed
  • Photos should have a shallow depth of field and be tightly cropped, allowing the view to stay focused on the subject
  • A solid color overlay can be applied to black-and-white photography by setting the transparency to multiply.
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Diagonal Line and Rectangle

The diagonal line is a subtle but dynamic graphic element. It can fram a particular element on the page, lead viewers through a composition, or intersect with typography for a visually compelling headline.

Line Graph
The diagonal line should always have a stroke weight of 1 point, and should be set at a 60° angle.
Line Colors
The diagonal line should appear only in black, Southeast Red, Copper, or white.
Color Blocks
The diagonal rectangle is based on the diagonal line. It should maintain the same 60° angle, but be thick enough to undoubtedly be a solid shape and not a line. All brand colors are permitted.