Southeast Missouri State University

More Precious Than Gold

John Casebolt

Last May E. Neville Isdell, Chairman and CEO of The Coca Cola Company, made the following statement: “Water is the new oil.”

The statement is not new. We’ve heard it several times from various scholars and journalists over the last year. However, today, Mr. Isdell’s words took on greater meaning. This afternoon at their annual meeting in Davos, Switzerland, the WEF released a report titled “Changing the Culture of Consumption.” It claims that “air and water are not priced in accordance with their real value.” The report offers the opportunity to develop an orchestrated international response to the future of water worldwide.

As GSI knows well, the need for fresh potable water is only going to increase as the world’s population increases. Unfortunately, much of the increase in population will occur in areas already stressed by water shortages. The severity of the problem is outlined by Erik Peterson in his article “Addressing the Global Water Challenge” which appeared in Saisphere 2008.

All of this talk about water is making me thirsty. I’m going to get a drink.

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