Southeast Missouri State University

The dean of the Harrison College of Business initiated planning for addressing changes in AACSB's assessment focus in January of 2004 with the announcement of the establishment of the "College Assessment Group." The group's charge was to develop an assessment plan for the BSBA program that conforms with AACSB's "program centered, direct measures" requirements. Faculty volunteered for the committee.* All departments were represented on the committee. Committee members and their area of expertise included: Chair, Gary G. Johnson, accounting; David Kunz, finance; Judy Wiles, marketing; Ken Heischmidt, MBA; Bruce Domazlicky, economics; Dana Schwieger, MIS; Patricia Karathanos, management; Rebecca Summary, economics; and Demetrius Karathanos, statistics. The group met over the next several months, completing its first draft in April 2004. Revisions of the working draft continued until a final report was submitted to the dean in October 2005. In November 2005, a college-wide meeting was held to discuss the report's content. College faculty voted unanimously to adopt the report which contains five learning goals. Objectives, measurements, and the location for data gathering were also included. In December 2005, a working group of MBA faculty completed work on a similar document for that program. This report was approved in January 2006.

In the summer of 2006 it was announced that the associate dean would have responsibility for implementing the assessment strategy. Upon acceptance of the college goals for the BSBA and MBA programs, the dean initiated a "trial run" of data gathering in the spring of 2006. These data were analyzed during the summer and presentations were made by the associate dean to each of the departments early in the fall semester 2006. The trial run provided an opportunity for faculty to become comfortable with the process and for some changes to be made. Notably, the grading guides were made uniform in their evaluative measures and guidance was offered concerning the scoring of presentations.** Presentation scores from the trial run were all in the "excellent" category. The associate dean convened meetings with all affected groups of faculty to discuss implementation issues with embedded projects and external tests. The university's Testing Services personnel participated in these meetings. Meetings were also held with Information Technology to devise mechanisms for having all assessment data stored and processed electronically in the university's new centralized database - Banner. The college formally implemented its assurance of learning assessment strategy in the fall semester 2006. Data were collected from class embedded cases and projects and from externally administered tests.

*In the summer of 2005, an MBA working group was formed to develop goals and objectives for the MBA program. MBA Director, Dr. Ken Heischmidt, headed this group.

**The HCOB took a proactive step in the summer of 2006 with the establishment of a student presentation laboratory. The lab houses state-of-the-art audio and video equipment for professional level presentations. Student usage of the lab began slowly, but accelerated throughout the fall and spring terms.

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