Southeast Missouri State University alumna Kyra Joiner has a job many people would love to have. She is a corporate sales and marketing account service coordinator; however, she doesn’t work for some indistinct multinational company. She works for the St. Louis Cardinals.
Kyra is responsible for servicing corporate sales and marketing accounts, developing proposals and establishing new corporate sponsors, as well as coordinating corporate sponsor events.
“I also spearheaded a new event for the St. Louis Cardinals called Heritage Nights at the Ballpark,” she says. “This new initiative salutes a different heritage once a month during a Cardinals regular season home game. The event has been successful with support from community organizations, the corporate community and community leaders. I intend for the Cardinals Heritage Nights at the Ballpark to become a well-recognized event for the Cardinals and for the community to come together and celebrate its heritage and hometown team.”
Kyra graduated from Southeast in May 2006 with a Bachelor of Science degree in mass communications, major in advertising and minor in communications studies. She also recently earned a master’s degree in communications with an emphasis in promotions.
“It’s wonderful seeing the impact the execution of a plan can have on such a variety of people! From the sponsor to the fans, our hard work leads to great memories associated with Cardinals baseball,” she says.
Kyra describes her secret to success as setting realistic goals that she is passionate about and making a conscious decision to work towards them.
She says Southeast was instrumental in preparing her for her career.
“The classes I took in advertising, marketing and communications were excellent in providing me a realistic outlook on what my career path would entail. In several of my classes, we were required to create a full business plan that incorporated the skills from several different classes to successfully complete the project. The communication department also offers a variety of clubs and opportunities that enable students to network while working on real world case studies, as well as assist with resume building and providing trips to advertising agencies and companies in our field of study,” she says.
“My internship in the sports marketing department was also significant in preparing me for my career. While working in the sports marketing department, I created the 2006 track team poster and designed newspaper ads for the baseball team’s games and gymnastics meets. I also assisted in some game-day duties for Southeast athletics.
Lastly, being a student-athlete and having to balance academics and track taught me to manage my time as well as be determined to achieve my goals both on the track and in the classroom.”
Kyra fondly recalls her memories of being on the track team at Southeast.
“My favorite Southeast memories are the times I spent with my teammates and coaches. I remember the track practices where we would run the perimeter of the intramural fields and run up Sprigg Street for endurance.”
Kyra advised future Southeast students: “Continually work towards the career path you want and update your resume with new achievements. Ask for advice from the professors in your field of study and be involved in constructive clubs and organizations at the University. Networking and finding quality mentors is also an important aspect of career growth.”
Looking to the future, Kyra plans to travel more, particularly abroad, and continue to take advantage of challenging rewarding experiences that help her grow as a professional and a person.
“I’m very proud of my work with Heritage Nights at the Ballpark, and in the short-term I plan to find a major sponsor(s) for the 2010 season,” she says.
Kyra currently resides in St. Louis, Mo. In her spare time, she enjoys bicycling, running, singing, dancing and reading good books. She also enjoys trying new foods from different cultures.