Southeast Missouri State University

Career Opportunities in Advertising

Account Executive
Media Planner
Creative Director
TV Producer
Media Director
Sales Promotion
Research Director
Advertising Sales Director
Account Supervisor
Management Supervisor
Media Buyer
Direct Mail
Sales Promotion
Advertising Researcher
Broadcast Supervisor
Account Director
Art Director
Media Sales
Account Planner
Brand Manager
Advertising Traffic Manager

Places and Programs Our Students and Graduates are Involved within Advertising

The LIDA Companies
Louis London Advertising Agency
St. Louis Science Center
Pepsi Cola
TCI Illinois Cable
Southeast Missourian
Busch Media Group
Saatchi & Saatchi Advertising Agency
Procter & Gamble
Santal Corporation
J.N. White Designs
Red Letter Communication
St. Louis Post Dispatch
Sun Newspapers

Career Opportunities in Public Relations

Publicity/ Special Events for:

Shopping Malls
Athletic Teams
Sports Facilities
Museums and Galleries
Resorts and Hotels,
Amusement Park
Civic Centers

Public Information for:

Fire Departments
Police Departments,
Chambers of Commerce
Tourism Departments
Armed Forces
Auto Manufacturers
Financial Institutions
Government Agencies

Fundraising for:

Colleges and Universities

Human Relations for:

Corporate Personnel Offices
International Marketers
Public School Systems
Insurance Companies

Places and Programs Our Students are Involved with in Public Relations

FOX Sports Net
Met Life
Sea World
Empire Bank
Barnes Hospital
Indiana State University
Mastercard International
Six Flags
Drury Inn Hotel
McDonnell Douglas
Boatmens Bank
St. Francis Medical Center
North Carolina State University
Ameren U.E.
Emerson Electric
United Parcel Service
Southwestern Bell Telephone
HOMES Magazine
Bry and Associates
Southeast Missouri Hospital
University of Missouri - Rolla

Career Opportunities in Radio

Disc Jockey
Technical Coordinator
Artist/Label Promotion
Audio Director/Multimedia
Program Director
News Anchor
Promotions Manager
Sales Manager
Account Executive
Producer for Syndication
Music Director
Research Director
Station Manager
Recording Studio Technician/Engineer
Audio Director/Television

Stations and Affiliated Industries Our Students and Graduates are Involved with in Radio

KBSI, KMOX/St. Louis
KCGQ FM-AM/Cape Girardeau
Target Stores
WCBW/St. Louis
Zimmer Radio Groups
KFVS TV/Cape Girardeau
KMMO Radio/ Marshall

Career Opportunities in Video and Film Production

Video Production

Video Post-Production
Production Company CEO
Digital Animation Artist
Freelance Video Work
Video Consultant

Film Production

Motion Picture Director
Film Producer
Music Video Director
Sound Designer


TV Director
Master Control Operator
Audio Engineer
Camera Operator
On-air Graphics
Floor Director
News Anchor

Places and Programs Our Students and Graduates are Involved with in Video and Film Production

Television Stations

WTTG-TV (Washington D.C.)
KSDK-TV (St. Louis)
KPLR-TV (St. Louis)
KETC-TV (St. Louis)
KCTV-TV (Kansas City)
WPSD-TV (Paducah)
WCBP-TV (Cincinnati)
KETV-TV (Omaha)
KFVS-TV (Cape Girardeau)
KBSI-TV (Cape Girardeau)

Cable Networks

Fox Sports Midwest

TV Shows

"Monday Night Football"
"Rescue 911"
"Unsolved Mysteries"
"Real Stories of the Highway Patrol"
"Arrest and Trial"

Film Production

"Up in the Air"
"The Game of Their Lives"
"On Deadly Ground"

Production Companies

Technisonic Studios (St. Louis)
Red Letter Communications (Cape Girardeau)
Creative Edge (Jackson)
Stepstone Productions
Timberwolf Productions

Corporate Video

Girl Scouts of America
United Way
American Cancer Society
Southeast Hospital
Charter Communications
America Center
The Blair Company

Career Opportunities in Journalism

Sports Writer
Graphics Editor
Circulation Director
Book Publishing Editor
Computer Assisted Reporting Editor
City Editor
Editorial Cartoonist
Communication Specialist
News Producer/Director
Public Information Officer
Newspaper Librarian
Magazine Writer/Editor
News Editor
Newsletter Editor
Page Designer
Online Research Specialist
Computer Systems Manager

Places and Programs Our Students and Graduates are Involved with in Journalism

Tetra Plastics
The Southeast Missourian
Red Letter Communication
Alliance Blue Cross/Blue Shield
The Metroplex News
Foreign Mission Board
The Daily Dunklin Democrat
Louis London Advertising Agency
The Plain Dealer
United States Post Office
University of Missouri-Rolla
Chesapeake Publishing-The Newark Post


Book Companies Title Average Annual $
  Senior VP 77,229-193,000
  Editor in chief 69,850-177,397
  Editor 32,750-83,333
  Managing editor 44,330-91,494
  Copyeditor, proofreader 38,000
Newspapers Title Average Annual $
  Writer, editorial assistant 21,000-30,000
  Senior editor 67,000 at large papers
  Reporter 38,584
Broadcast Media Title Average Annual $
  News announcer, anchor: radio 31,251
  News announcer, anchor: television 65,520
  Reporter, correspondent: radio 20,217-38,541
  Reporter, correspondent: television 17,435-79,637
(*avg. base salaries)
Title Average Annual $
  Editor in chief 86,300*
  Senior editor 54,700*
  Managing editor 48,100*
  Production editor (copy editor) 25,000-35,000
  Publishing production director 80,00-100,000
    * Bonuses add to base income
Marketing, Advertising, PR Title Average Annual $
  Public relations specialist 25,00-54,000
  Advertising brand manager 79,000
  Advertising product manager 105,000
  Marketing VP 79,333-162,369
  Publicity director, manager 69,200
(median salaries)
Title Average Annual $
  Creative director 100,000
  Brand manager 70,000
  Web content production manager 57,100
  Web content editor 42,500
Entertainment Industry Title Average Annual $
  Senior manager 106,000
  Creative director 88,800
  Production manager 51,700


Publishers Weekly, July 5, 1999 issue; 1998-99 Occupational Outlook Handbook, U.S. Department of Labor Bureau of Labor Statistics; The Wall Street Journal careers Web site,; Advertising Age site,; Folio: The Magazine for Magazine Management; Skillsnet career guide for entertainment and new media,; other Web job sites including and