After earning a bachelor’s degree and a master of business administration degree from Southeast, Dr. Judy Wiles managed and co-owned a regional advertising agency and promotional products firm. For 10 years, she enjoyed working full time in the world of marketing communications. But the desire to be a part of a community of advanced learning brought Wiles to the next stage of her careerᾰteaching marketing and advertising at the college level.
Wiles earned a doctor of business administration degree in 1993 from the University of Memphis, and has been teaching on the campus of Southeast for over 20 years. She became chair of the Department of Management and Marketing in the fall of 2005.
Wiles sees her role as that of a coach or a facilitator in the classroom. Students who take her Integrated Marketing Communication Practicum or Business Research classes will find that Wiles focuses on enhancing the learning process with real-world projects. The learning process involves working with actual business clients in these courses.
“These experiential learning projects allow students the opportunity to apply course concepts to real business problems,” she explained. “The projects take most of the term, and most students find the experience to be very enlightening and rewarding.”
Wiles also has been involved in developing an online curriculum for the senior University Studies course, “Business and Ethics.”
“Teaching online has challenged me to understand the learning process from that of an entirely different environment, one that is faceless, yet high-tech,” she said.
Teaching in the Harrison College of Business is not the only passion in Wiles’ life. She enjoys fly fishing with her husband and traveling to beautiful and scenic places like Alaska, Colorado and Canada to find the best fishing spots.
If she isn’t reeling in a trout, socializing with friends and family, or reading the latest mystery novel, Wiles is volunteering her time with organizations such as the Tri-State Advertising and Marketing Professionals. She founded the organization and co-chairs its annual ADDY awards competition. She also currently serves as president of the Marketing Management Association, an international organization of marketing educators. She also enjoys rooting for the Southeast Redhawks athletic teams.
Wiles encourages students to set high standards and always strive for excellence. These traits, she says, foster a climate of trust between those who work together in any given environment.
“You should attend to the details of projects and always be reliable,” she said.
“These are attributes which prospective employers want, and these are attributes colleagues
desire as they work together on projects.”