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Southeast Missouri State University


Why Should I Major in Marketing at Southeast?

  • Southeast’s marketing department is recognized as one of the leading marketing departments in the region.  
  • Southeast’s marketing graduates have a sound reputation for excellence, and have typically scored above the national average on standardized college outcome examinations.
  • Business decisions are made in an ever-changing environment, and a major or minor in marketing at Southeast prepares you for an exciting, fast-paced career in business.
  • Between one-fourth and one-third of the United States civilian work force is employed in marketing-related jobs and, according to the U.S. Bureau of Labor Statistics, estimates are that employment in marketing fields will grow 25 percent by the year 2010.  
  • There are many high-paying and challenging managerial and executive positions in a wide variety of marketing activities, including brand and product management, sales and sales management, advertising, public relations, physical distribution, marketing research, wholesaling, retailing, customer service, industrial marketing, purchasing, promotion, transportation and logistics, credit management and international business.
  • Southeast’s marketing program provides students with entrepreneurial skills necessary to successfully launch their own business.
  • The marketing department faculty consist of nationally and regionally known authors with extensive teaching experience, many of whom have been leaders in major academic, community and student organizations.  All faculty are doctorally qualified and come to the department with extensive real-world experience.
  • The Department of Management and Marketing is housed in the Donald L. Harrison College of Business, one of the finest colleges of business in the Midwest, serving more than one-third of all declared majors in the University.
  • The college is accredited by AACSB-International (Association to Advance Collegiate Schools of Business), placing it in the top 25 percent of business programs nationally.
  • With prestigious national accreditation and an outstanding faculty with a foundation in contemporary business practice, the Harrison College of Business serves students with high-quality programs and the support systems essential for their success.
  • The Harrison College of Business is housed in Robert A. Dempster Hall, a state-of-the-art facility designed to promote student learning and professional success.  The building contains a rich array of hands-on business and instructional technology, all digitally connected to the world.  
  • Southeast business students receive hands-on training, including business internships with major corporations and industries.  
  • As a Southeast student, you will receive lots of student attention.  The student-faculty ratio at Southeast is 17 to 1.  The Donald L. Harrison College of Business has nearly 50 full-time faculty; over 90 percent have a doctoral degree.  Ninety-eight percent of courses are taught by experienced practitioners with specialized knowledge.
  • Courses are scheduled to allow full-time students completion of their undergraduate degree in four years or less.
  • The current job placement rate among business majors is currently 99 percent within a year of graduation.
  • The Harrison College of Business offers a 33-credit hour Master of Business Administration (M.B.A.) degree program.  Southeast’s B.S.B.A. degree program provides the prerequisites for admission into the M.B.A. program.

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