Majors
Marketing (B.S.B.A.) 24 hours (No minor required)
Students must elect to concentrate in one of the following options:
- Marketing Management – The marketing management option emphasizes the traditional four “Ps” of the marketing mix – Product, Place, Price and Promotion. This option is designed to prepare students for career placement opportunities specifically within areas of the four “Ps.”
- Integrated Marketing Communications – The integrated marketing communications option emphasizes the necessary coursework enabling students to develop sound promotional management by integrating the advertising, sales, sales promotion, publicity and direct marketing strategies into one overall integrated marketing communications strategy. This particular option creates a program which will enable students to become more competitive in the highly specialized marketing communications field.
Minors
- Marketing – 15 hours
- Integrated Marketing Communications – 15 hours
- Retail Management – 15 hours
- Sales Management – 15 hours
- Logistics Management – 15 hours
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