Marketing - Integrated Marketing Communication
Accreditation:
Southeast Missouri State University has received AACSB (Association to Advance Collegiate Schools of Business) International Accreditation. AACSB International is the professional association for college and university management education and the premier accrediting agency for bachelor's, master's, and doctoral degree programs in business administration and accounting.
Overview:
The integrated marketing communication option in Southeast’s marketing program allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing in an effort to provide a consistent message to consumers.
Requirements:
Requirements for Admission to the Marketing program at the Harrison College of Business:
- Earn a minimum 2.5 overall grade point average (GPA) on a 4.0 scale
- Completion of 60 semester hours
- A grade of ‘C’ or better in each lower level business core and support course:
- SC105 – Oral Communication
- EN100 – English Composition
- AD101 – Micro Computer Applications
- MA134 – College Algebra
- EN140 – Critical Thinking
- EC215 – Micro Economics
- MA139 – Applied Calculus
- AD252 – Business Communications
- EC225 – Macro Economics
- AC221 – Financial Accounting
- MG257 – Business Statistics
- BL255 – Legal Environment of Business
- AC222 – Managerial Accounting
Degree Requirements:
http://www.semo.edu/bulletin/pdf/2012_Curricula.pdf
Career Information:
http://www.semo.edu/careerlinkages/students/with_this_major/html/marketing.html