Brand Guidelines

Cover of Southeast Brand Book

The will to do isn’t just spin or buzz. It’s not just a tagline or a slogan. It’s a promise to act. It’s a resolve to advance. It’s the foundation of our brand. And just like the knowledge we relentlessly pursue at Southeast Missouri State University, it’s what you do with our brand that makes it powerful.

The brand guidelines are a complete strategy for articulating the university brand “Will To Do.” From message and voice, to design elements and so much more, the guidelines help us ensure that we all articulate the brand in a consistent, compelling manner.

The entire document is available by request. Please contact University Communications and Marketing at 651.5910 to obtain a pdf or a printed copy.


Wehking Alumni Center, 4th Floor
University Marketing
One University Plaza, MS 7300
Cape Girardeau, Missouri 63701