Commitments and Values
University Relations professionals, by virtue of their special responsibilities within the academic community, represent the University to the larger society. They have, therefore, a special duty to exemplify the best qualities of the institution and to observe the highest standards of personal and professional conduct.

1. We promote the merits of the institution and of education generally, but not at the expense of our sister institutions.
2. Our words and actions embody respect for truth, fairness, free inquiry and the open exchange of ideas.
3. We recognize the interdependence of everyone and treat all with candor and kindness without regard to race, color, sex, creed, ethnic or national identity, handicap or age.
4. We uphold the professional reputation of other colleagues and give credit to ideas, words or images originated by others.
5. We safeguard privacy rights and confidential information.
6. We do not grant or accept favors for personal gain, nor do we solicit or accept favors for the institution where a high public interest would be violated.
7. We avoid actual or potential conflicts of interest and, when in doubt, seek guidance from appropriate authorities.
8. We abide by the highest standards and go beyond the letter and spirit of rules and regulations affecting the institution.
9. We expect our work to make a difference and, to that end, try to discover what is most important to do and focus resources accordingly.
10. We stress quality and strive to conduct activities consistently well.
11. We strive to present a positive public image in all we do.
12. We recognize the need for order amidst change.
13. We respond quickly and professionally to all who seek our services.
    Acknowledgment: Center for Creative Leadership, Indiana University

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