Over the last few years, the Internet has revolutionized communication in a way unmatched since the printing press. People now expect a two-way conversation instead of just absorbing messages thrown at them by media and advertisers. It has never been easier to keep in touch with the people, ideas, products and institutions that you’re interested in. This whole movement towards connectivity and dialogue is summed up as “social media,” and it is redefining the rules of communication.
As an institution Southeast now has an unprecedented opportunity to communicate with its students, faculty, staff and alumni through these social media tools. But it’s important to understand the rules of the game and make sure that the University is represented well in this brave new world.
It’s important to note that while Web Design & Support sees a wide variety of benefits for embracing social media, that does not mean that we encourage a department to embrace one of these platforms at the expense of an actual Web site. Your official University Web presence should always have priority over any other Web-based communication tool. Only after you are sure that mechanisms are in place to make sure the content on your RedDot Web site is always up to date should you consider utilizing these other tools.
What follows is a very general overview of the most relevant social media options currently available. Remember that when it comes to using tools like these that you should evaluate the potential value of the time investment required and determine at least general goals that are satisfied by embracing these tools. If you have any questions about social media and please don’t hesitate to contact us.
View institutional recommendations on how to manage the social media presence of a department or entity representing Southeast Missouri State University.