Mass Communication: Advertising

Overview

Creating content, establishing contacts and maintaining connections with an ever-changing audience is the key to working in today’s media industry. Southeast’s Department of Mass Media prepares students to enter this fast-paced field through a combination of innovative curriculum design, access to dedicated faculty who successfully combine both professional skill sets and academic credentials, and experiential learning opportunities. Students select from one of four options to specialize in: advertising, multimedia journalism, public relations, or TV/film.

The Department of Mass Media is one of the largest on Southeast’s campus and is one of 119 programs nationwide that is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

What You'll Do

• Interact with qualified, veteran advertising professionals in a small class environment.
• Obtain real-world experience working as graphic designers, digital media strategists, marketing sales staff and brand communication managers for Southeast’s award-winning student newspaper, The Arrow.
• Gain proficiency in the areas of advertising strategy, research, design, writing, digital and social media, and campaign planning for online, print and broadcast media.
• Develop multimedia production skills using industry-standard software.
• Have opportunities for professional development through career shadowing, mentoring programs and internships to prepare for career options in corporate advertising and marketing departments, digital media platforms, advertising agencies, advertising media planning, graphic communication and media industries.

What You'll Study

• MC101 Mass Communication and Society
• MC301 Mass Communication Theory & Research
• MC211 Advertising and Society
• MC310 Advertising Analysis and Strategy

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