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If we’re going to talk about getting the job done, we need to be ready to prove that we can. Our brand photography does exactly that. So make sure it is bold, authentic, and full of action. Multiple photos can be used within a single page or spread, but use caution. It’s better to use fewer, stronger photographs in a more prominent way than use many, lower quality photographs.
Color photography should be used predominantly in our communications. Our will to
do is determined, but not
sullen — choose subjects that are smiling in an authentic manner and expressing the joy of doing that’s found all over our campus.
Black-and-white images supplement color photography in our marketing pieces. They
should never be used for the
lead photos in a piece, but can serve as a complement, particularly with candid portraits for student and alumni profiles. This style also lends itself well to social media due to its attention-grabbing contrast.
A lot of what we do depends on paying attention to the details, and our photography is no exception. Mixing in detail shots of our architecture, tools, and resources will help to tell the complete Southeast Missouri State story.