University Studies Courses

UI 382: History & Philosophy of American Mass Media

An historical investigation of American mass media and the philosophies and concepts underlying their development from colonial to present times. (University Studies course) (3)

Prerequisites

• 45 hours completed

Mass Communication Courses

MC 001:  Exit Interview 

Assessment activity completed during the final semester of coursework. (0)

MC 101: Mass Communication and Society

An examination of the diversity of the American mass media and its use by the audience. (University Studies course) (3)

MC 211.  Advertising & Society. 

Study of the complex relationship between advertising content and placement with other facets of society. (3)

Prerequisites

• 15 hours completed

MC 220: News Bureau Staff

Practical experience working on the student newspaper. Maybe repeated for a maximum of 6 credits. (1)

Prerequisites

• Approval of Media advisor
• 15 hours completed

MC 221: Media Elements

An introduction to text, sound and picture content production and its dissemination via traditional and emerging mass media. (3)

Prerequisites

• A 'C' or higher in EN 100 or advanced placement
• 15 hours completed

MC 231: Strategic relations

Strategic communication techniques for leadership roles in client relations, human resources, media conferences, videoconferences, and crisis and issues management. 

Prerequisites

• 15 hours completed

MC 240: Radio Station Activity

Airship experience at the KDMC radio laboratory. May be repeated for a maximum of 6 credits.

Prerequisites

• Approval of Media adviser
• 30 hours completed

MC 251: TV & Film in America

An exploration of the impact of American television and film on culture and society. (3)

Prerequisites

• 15 hours completed

MC 253: Film History

An examination of the artistic and social impact of the cinema, from its beginnings to the present. (3)

Prerequisites

• 15 hours completed

MC 301: Mass Communication Theory & Research

A study of research techniques commonly utilized in the mass media with a broad overview of mass communication theory. (3)

Prerequisites

• MA 155 Statistical Reasoning with a grade of 'C' or better
• 30 hours completed
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 304: Diversity in Communication

An examination of the roles, impact, portrayals, perceptions, contributions, and challenges of minorities in mass media content and media professions. (3)

Prerequisites

• 30 hours completed

MC 310: Advertising Communication Strategies

A survey of advertising principles and practices, stressing research and analysis with regard to companies, consumers, markets, brands and competitors.

Prerequisites

• MC 101 with a grade of 'C' or better
• 30 hours completed

MC 312: Advertising Creative Concepts

Principles and techniques of producing advertising for print and electronic media. (3)

Prerequisites

• MC 310 with a grade of 'C' or better
• 30 hours completed

MC 316: Advertising Media

Study of advertising placement in media with emphasis on comparison, rating, target audiences, cost efficiency, and effectiveness. (3)

Prerequisites

• MC 211 and MC 312 with a grade of 'C' or better
• 30 hours completed
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 318: Advertising Digital Applications

Principles and techniques of producing advertising for digital media. (3)

Prerequisites

• MC 211 and MC 312 with a grade of 'C' or better
• 30 hours completed
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 320: Media News

Principles and techniques used to compose effective written content for print and electronic news dissemination. Lab/production work required. (3)

Prerequisites

• MC 101 with a grade of 'C' or better
• 30 hours completed

MC 322: Design for Media

Designing and editing magazines, newspapers and online content, including text, photography, graphics, sound, and video.  Lab/production work required. (3)

Prerequisites

• MC 221 and MC 320 with a grade of 'C' or better
• 30 hours completed

MC 323:  Sound for Media

Principles of news, information and entertainment program production for broadcast, satellite and Internet distribution.  Lab/production work required. (3)

Prerequisites

• MC 221 and MC 320 with a grade of 'C' or better
• 30 hours completed

MC 327: Visuals for Media

Introduction to the art of visual storytelling as applied to electronic media reporting and production.  Lab/production work required. (3)

Prerequisites

• MC 221 and MC 320 with a grade of 'C' or better
• Minimum 2.5 GPA cumulatively and in MC-prefix courses
• 30 hours completed

MC 330: Public Relations Principles

A survey of public relations, its historical development, roles and functions, career opportunities, global issues, and legal and ethical issues. (3)

Prerequisites

• 30 hours completed

MC 331: Strategic Writing

Strategic content, composition and distribution of news releases, feature articles, opinion-editorial pieces, public service announcements, annual reports and pitchbooks. (3)

Prerequisites

• MC 101 with a grade of 'C' or better
• 30 hours completed

MC 333: Strategic Production

Strategic graphic design, PowerPoint presentations, video news releases, media kits, online newsrooms, social media management, and arrangements for talk shows. 

Prerequisites

• MC 310 or MC 330 with a grade of 'C' or better
• 30 hours completed

MC 334: Public Relations Research and Strategy

Constructing and conducting research studies, identifying public relations problems/opportunities and objectives, and applying research finding to the composition of effective strategic communications. (3)

Prerequisites

• MC 301 and MC 330 with a grade of 'C' or better
• Minimum 2.5 GPA cumulatively and in MC-prefix courses
• 30 hours completed

MC 351: Basic TV and Film Production

The principles of television and film production, including multi-camera production, field techniques and non-linear editing. Lab required. (3)

Prerequisites

• MC 101 with a grade of 'C' or better
• 30 hours completed

MC 352: Video Post-Production

The theory and techniques of video postproduction, including motion graphics editing and sound design. Lab required. (3)

Prerequisites

• MC 351 with a grade of 'C' or better or approval of the instructor
• 30 hours completed

MC 354: Screenwriting

An introduction to the principles of cinematic storytelling, with emphasis on the creation of motion picture screenplays. (3)

Prerequisites

• EN 140 with a grade of ‘C’ or better
• 30 hours completed

MC 366: Television Directing

The theory and practice of directing for television. Emphasis on visualization, pre-production and post-production procedures. Lab required. (3)

Prerequisites

• MC 251 and MC 352 with a grade of ‘C’ or better
• Minimum 2.5 GPA cumulatively and in MC-prefix courses
• 30 hours completed

MC 367: Converging Media Systems

This course defines media convergence and the impact that the digital realm has on all aspects of telecommunication. (3)

Prerequisites

• MC 351 with a grade of 'C' or better
• 30 hours completed

MC 401: Communication Law

An investigation of laws applicable to mass communication with heavy emphasis on First Amendment freedoms and the working of the FCC and other regulatory agencies. (3)

Prerequisites

• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 402: Seminar in Mass Communication

Studies of emerging media issues. Content varies. May be repeated for a maximum of 6 credits. (1)

Prerequisites

• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 418: Advertising Campaigns

Application of advertising principles and techniques to prepare and execute an advertising campaign. (3)

Prerequisites

• MC 301, MC 316, and MC 318 with a grade of ‘C’ or better
• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 430: Strategic Communication Topics

Experiences with specific career fields and skills. Content varies. May be repeated for a maximum of nine credits. (1)

Prerequisites

• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 434: Public Relations Campaigns and Case Studies

Critical analysis of case studies and campaigns, including media planning and budgeting, to solve public relations problems.

Prerequisites

• MC 351 and MC354 with a grade of ‘C’ or better
• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 451: Advanced Film Production

Theory and practice of film directing, with emphasis on script analysis, working with actors, and the film production of short films. (3)

Prerequisites

• MC 351 with agrade of 'C' or better
• MC 354 with a grade of 'C' or better
• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively in MC-prefix courses

MC 469: Advanced Video Production

Application of video techniques while working with professional clients to execute all phases of a corporate television project. Lab required.

Prerequisites

• MC 301 and MC352 with a grade of ‘C’ or better
• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively and in MC-prefix courses

MC 482: Special Problems in Mass Communication

Seminar designed to provide an in-depth study and research of a specific aspect of mass communication. Content varies. (3)

Prerequisites

• 60 hours (including 15 hours with MC-prefix)
• Minimum 2.5 GPA cumulatively in MC-prefix courses
• Consent of department chair

MC 483/485: Independent Study in Mass Communication

Topical study beyond content of course offerings. For majors only. (1 or 3)

Prerequisites

• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program
• Consent of the department chair

MC 486: Internship in Mass Communication

Practical involvement in an appropriate professional organization. (3)

Prerequisites

• 60 hours (including 12 option hours)
• Minimum cumulative GPA of 2.5
• Minimum departmental GPA of 2.75, with a grade of "C" or highter in all major courses completed

• Admission to the Mass Communication degree program
• Consent of department chair

MC 496: Practicum in Mass Communication

A course devoted to practical media experiences. (3)

Prerequisites

• Admission to the Mass Communication degree program
• 60 hours (including 12 option hours)
• Minimum GPA of 2.5 cumulatively in all MC-prefix courses
• Grade of "C" or higher in all major courses completed
• Consent of the department chair