UI 382: History & Philosophy of American Mass Media - An historical investigation of American mass media and the philosophies and concepts underlying their development from colonial to present times. (3)   Prerequisite: 

45 hours completed

Mass Communication Courses

MC 101: Mass Communication and Society - An examination of the diversity of the American mass media and its use by the audience.  (University Studies course) (3)

MC 141: Introduction to Radio – Principles of radio broadcasting and regulations applying to the operation of a low-power FM (LPFM) radio station. (1)

MC 201: Writing for the Mass Media - An introduction to the process of making news judgment and the practical application of news writing techniques used in the mass media. (3)   Prerequisites: 

• EN 100 or EN 140 with a grade of  'C' or better 
• 15 hours completed

MC 240: Radio Station Activity - Course is devoted to practical radio broadcasting experiences. Students will conduct airshifts at KDMC, the radio station laboratory. May be repeated for up to 3 hours of credit. (1-3)   Prerequisites:

• MC 141 with a grade of ‘C’ or better
• 15 hours completed

MC 301: Mass Communication Theory & Research - A study of research techniques commonly utilized in the mass media with a broad overview of mass communication theory. (3)   Prerequisites: 

• MC 101 with a grade of  'C' or better 
• MA 155 Statistical Reasoning
• 45 hours completed 
• Admission to the Mass Communication degree program

MC 312: Advertising Creative Concepts -  Principles and techniques of producing advertising for print and electronic media. (3)   Prerequisites:  

• MC 201 with a grade of ‘C’ or better 
• MC 310 with a grade of 'C' or better 
•  45 hours completed

MC 314: Advertising Social Issues and Responsibilities - Study of the complex relationship between advertising content and placement with other facets of society. (3)   Prerequisites:  

• MC 312 with a grade of 'C' or better
• 45 hours completed
• Admission to the Mass Communication degree program

MC 316: Advertising Media - Study of advertising placement in media with emphasis on comparison, rating, target audiences, cost efficiency, and effectiveness. (3)   Prerequisites: 

• MC 312 with a grade of 'C' or better
• 45 hours completed 
• Admission to the Mass Communication degree program

MC 320: Reporting - A continued study of daily and weekly newspaper reporting and news room operating methods. (3)   Prerequisites:

• MC 201 with a grade of 'C' or better
• 45 hours completed

MC 322: Publication Editing and Production - Principles and practices in the editing of copy and photographs, writing headlines and designing newspaper and magazine pages. (3)  Prerequisites: 

• MC 201 with a grade of 'C' or better
• 45 hours completed

MC 324: Feature Writing - A study of newspaper and magazine features together with practice in writing nonfiction articles for publications of general, professional or trade interest. (3)   Prerequisites: 

• MC 320 with a grade of 'C' or better;
• 45 hours completed

MC 330: Public Relations Principles - An introduction to the modern public relations function emphasizing its tools, processes, publics, communication methods and professional ethics. (3)  Prerequisites: 

• MC 101 with a grade of 'C' or better
• 45 hours completed

MC 332: Public Relations Writing and Design - Creative composition of effective writing and design for print and electronic public relations communications (3)   Prerequisites: 

• MC 101 with a grade of 'C' or better
• MC 330 with a grade of ‘C’ or better
• 45 hours completed
• Admission to the Mass Communication degree program

MC 334: Public Relations Research and Strategy - Constructing and conducting  research studies, identifying public relations problems/opportunities and objectives, and applying research finding to the composition of effective strategic communications. (3)   Prerequisites: 

• MC 301 with a grade of 'C' or better
• MC 332 with a grade of 'C' or better
• 45 hours completed
• Admission to the Mass Communication degree program

MC 340: Basic Radio - Historical and contemporary radio broadcasting as technology and business, including its relationship to government and society. (3)   Prerequisites: 

• MC 101 with a grade of ‘C’ or better
• MC 141 with a grade of ‘C’ or better
• 45 hours completed

MC 342: Radio Programming Strategies - A study of the responsibilities of the persons involved in radio programming with emphasis on formats and delivery. (3)   Prerequisites: 

• MC 340 with a grade of 'C' or better
• 45 hours completed

MC 344:  Audio Production and Performance - Experience oriented course integrating vocal delivery techniques with concepts of program preparation and presentation. (3)   Prerequisites: 

• MC 340 with a grade of 'C' or better
• 45 hours completed
• Admission to the Mass Communication degree program

MC 346:  Electronic News Gathering - A study of the techniques of gathering, writing and producing news stories for radio and television broadcast. (3)   Prerequisites:   

• MC 201 with a grade of 'C' or better
• 45 hours completed
• Admission to the Mass Communication degree program.

MC 351: Basic Video and Film Production - Principles of video and film production, with emphasis on multi-camera production, basic field techniques and editing. (3)   Prerequisites: 

• MC 101 with a grade of 'C' or better
• 45 hours completed

MC 352: Intermediate Film and Video Production - A continuation of Basic Video and Film Production with emphasis on single-camera production, intermediate field techniques and non-linear editing. (3)   Prerequisites: 

• MC 351 with a grade of 'C' or better
• 45 hours completed

MC 353: Film History - An examination of the artistic and social impact of the cinema, from its beginnings in the late 19th century to the present. (3)   Prerequisites:

• EN 140 with a grade of 'C' or better
• 45 hours completed

MC 354: Screenwriting - An introduction to the principles of cinematic storytelling, with emphasis on the creation of motion picture screenplays. (3)   Prerequisites: 

• EN 140 with a grade of ‘C’ or better
• 45 hours completed

MC 401: Communication Law - Introduction to law as it pertains to the mass media. (3)   Prerequisites:  

• 75 hours (including 15 hours with MC-prefix) 
• Admission to the Mass Communication degree program 

MC 418: Advertising Campaigns - Application of advertising principles and techniques in working with a professional client to prepare and execute an advertising campaign. (3)   Prerequisites: 

• MC 314 with a grade of ‘C’ or better
• MC 316 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 425:  Public Affairs Reporting - Study of the reporting techniques used in covering courts, government agencies, public interest organizations, and economics. (3)   Prerequisites:

• MC 320 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 426:  Sportswriting - Theory and practice in the techniques of sportswriting for print and broadcast media. (3)   Prerequisites: 

• MC 320 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 428: Editorial Page - An examination of problems, content, selection and writing of opinion for newspapers and an introduction to editorial page design. (3)   Prerequisites: 

• MC 320 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program. 

MC 430: Strategic Communication Issues - Course is designed to provide in-depth experiential learning in specific career fields in communication and specific career skills areas with these fields.  May be repeated for up to 9 hours of credit. (3)   Prerequisites:

• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 434: Public Relations Campaigns - Planning and analysis of actual and proposed campaigns to solve public relations problems through agencies, not-for-profit organizations, corporations, retail firms, trade associations, government and political clients and employers. (3)   Prerequisites:  

• MC 334 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 448: Radio Station Administration - Administering contemporary commercial and noncommercial radio. (3)   Prerequisites: 

• MC 342 with a grade of ‘C’ or better
• MC 344 with a grade of ‘C’ or better
• MC 346 with a grade of ‘C’ or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 451: Film Directing - Theory and practice of narrative film directing, with emphasis on script analysis, working with actors and the production of short films. (3)   Prerequisites:

• MC 352 with agrade of 'C' or better
• MC 353 with a grade of 'C' or better
• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program

MC 482: Special Problems - Seminar designed for in-depth study and research of a specific aspect of mass communication.  Content varies. (3)   Prerequisites:  

• 75 hours (including 15 hours with MC-prefix)
• Admission to Mass Communication degree program
• Consent of department chair

MC 483/485: Independent Study in Mass Communication - Topical study beyond content of course offerings.  For majors only. (1 or 3)   Prerequisites: 

• 75 hours (including 15 hours with MC-prefix)
• Admission to the Mass Communication degree program
• Consent of the department chair

MC 486: Internship in Mass Communication - Practical involvement in an appropriate professional organization. (3)   Prerequisites:

• 75 hours (including 12 option hours)
• Minimum university GPA of 2.5
• Minimum departmental GPA of 2.75
• Admission to the Mass Communication degree program
• Consent of department chair

MC 496: Practicum - A course devoted to practical media experiences. (3)   Prerequisites:

• Admission to the Mass Communication degree program
• 75 hours (including 12 option hours)
• Minimum university GPA of 2.5
• Minimum departmental GPA of 2.5
• Consent of the department chair

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