The mission of journalism and mass communications professions in a democratic society is to inform, to enlighten and to champion freedom of speech and press.
These professions seek to enable people to fulfill their responsibilities as citizens who mean to govern themselves.
They seek to help people protect, pursue and promote their rights and interests in their personal lives and in their work in public and philanthropic service, in commerce and industry, and in the professions.
Professional education programs should prepare students with a body of knowledge and a system of inquiry, scholarship and training for careers in which they are accountable to:
- the public interest for their knowledge, ethics, competence and service;
- citizens, clients or consumers for their competencies and the quality of their work; and
- employers for their performance.
All graduates should be aware of certain core values and competencies and be able to:
- understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
- demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
- demonstrate an understanding of the diversity of groups in a global society in relationship to communications;
- understand concepts and apply theories in the use and presentation of images and information;
- demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
- think critically, creatively and independently;
- conduct research and evaluate information by methods appropriate to the communications professions in which they work;
- write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
- critically evaluate their own work and that of others or accuracy and fairness, clarity, appropriate style and grammatical correctness;
- apply basic numerical and statistical concepts; and
- apply tools and technologies appropriate for the communications professions in which they work.