Career Opportunities in Advertising
| Account Executive Media Planner Creative Director TV Producer Media Director Sales Promotion Research Director Advertising Sales Director |
Account Supervisor Management Supervisor Copywriter Media Buyer Direct Mail Sales Promotion Advertising Researcher |
Broadcast Supervisor Account Director Art Director Media Sales Account Planner Brand Manager Advertising Traffic Manager |
Places and Programs Our Students and Graduates are Involved within Advertising
| The LIDA Companies Louis London Advertising Agency St. Louis Science Center Pepsi Cola TCI Illinois Cable Southeast Missourian |
Busch Media Group Saatchi & Saatchi Advertising Agency Innervision Procter & Gamble AT&T Santal Corporation |
J.N. White Designs Red Letter Communication Anheuser-Busch St. Louis Post Dispatch Sun Newspapers |
Career Opportunities in Public Relations
| Publicity/ Special Events for:
Shopping Malls |
Public Information for:
Fire Departments |
Fundraising for:
Charities Human Relations for: Corporate Personnel Offices |
Places and Programs Our Students are Involved with in Public Relations
| FOX Sports Net Met Life Sea World Empire Bank Barnes Hospital Indiana State University Mastercard International |
Six Flags Drury Inn Hotel McDonnell Douglas Boatmens Bank St. Francis Medical Center North Carolina State University Ameren U.E. |
Emerson Electric United Parcel Service Southwestern Bell Telephone HOMES Magazine Bry and Associates Southeast Missouri Hospital University of Missouri - Rolla |
Career Opportunities in Radio
| Disc Jockey Reporter Copywriter Technical Coordinator Artist/Label Promotion Audio Director/Multimedia |
Program Director News Anchor Promotions Manager Sales Manager Account Executive Producer for Syndication |
Music Director Research Director Station Manager Recording Studio Technician/Engineer Audio Director/Television |
Stations and Affiliated Industries Our Students and Graduates are Involved with in Radio
| CNN KBSI, KMOX/St. Louis KCGQ FM-AM/Cape Girardeau |
Target Stores WREG-TV/Memphis WCBW/St. Louis |
Zimmer Radio Groups KFVS TV/Cape Girardeau KMMO Radio/ Marshall |
Career Opportunities in Video and Film Production
|
Video Production Producer/Director |
Film Production Motion Picture Director |
Television TV Director |
Places and Programs Our Students and Graduates are Involved with in Video and Film Production
|
Television Stations WTTG-TV (Washington D.C.) Cable Networks ESPN |
TV Shows "Medium" Film Production |
Production Companies Girl Scouts of America |
Career Opportunities in Journalism
| Reporter Sports Writer Photographer Graphics Editor Circulation Director Book Publishing Editor Computer Assisted Reporting Editor |
City Editor Editorial Cartoonist Communication Specialist News Producer/Director Public Information Officer Newspaper Librarian Magazine Writer/Editor |
News Editor Newsletter Editor Photojournalist Page Designer Online Research Specialist Computer Systems Manager |
Places and Programs Our Students and Graduates are Involved with in Journalism
| Tetra Plastics The Southeast Missourian Red Letter Communication Alliance Blue Cross/Blue Shield |
The Metroplex News Foreign Mission Board The Daily Dunklin Democrat Louis London Advertising Agency |
The Plain Dealer United States Post Office University of Missouri-Rolla Chesapeake Publishing-The Newark Post |
THE 'WRITE' PAY
| Book Companies | Title | Average Annual $ |
| Senior VP | 77,229-193,000 | |
| Editor in chief | 69,850-177,397 | |
| Editor | 32,750-83,333 | |
| Managing editor | 44,330-91,494 | |
| Copyeditor, proofreader | 38,000 | |
| Newspapers | Title | Average Annual $ |
| Writer, editorial assistant | 21,000-30,000 | |
| Senior editor | 67,000 at large papers | |
| Reporter | 38,584 | |
| Broadcast Media | Title | Average Annual $ |
| News announcer, anchor: radio | 31,251 | |
| News announcer, anchor: television | 65,520 | |
| Reporter, correspondent: radio | 20,217-38,541 | |
| Reporter, correspondent: television | 17,435-79,637 | |
| Magazines (*avg. base salaries) |
Title | Average Annual $ |
| Editor in chief | 86,300* | |
| Senior editor | 54,700* | |
| Managing editor | 48,100* | |
| Production editor (copy editor) | 25,000-35,000 | |
| Publishing production director | 80,00-100,000 | |
| * Bonuses add to base income | ||
| Marketing, Advertising, PR | Title | Average Annual $ |
| Public relations specialist | 25,00-54,000 | |
| Advertising brand manager | 79,000 | |
| Advertising product manager | 105,000 | |
| Marketing VP | 79,333-162,369 | |
| Publicity director, manager | 69,200 | |
| Web/Internet (median salaries) |
Title | Average Annual $ |
| Creative director | 100,000 | |
| Brand manager | 70,000 | |
| Web content production manager | 57,100 | |
| Web content editor | 42,500 | |
| Entertainment Industry | Title | Average Annual $ |
| Senior manager | 106,000 | |
| Creative director | 88,800 | |
| Production manager | 51,700 |
Sources:
Publishers Weekly, July 5, 1999 issue; 1998-99 Occupational Outlook Handbook, U.S. Department of Labor Bureau of Labor Statistics; The Wall Street Journal careers Web site, http://careers.wsj.com/; Advertising Age site, http://adage.com/dataplace/SALARY_SURVEY.html; Folio: The Magazine for Magazine Management; Skillsnet career guide for entertainment and new media, http://www.skillsnet.net/occguide/salary-web.cfm; other Web job sites including http://www.pub-mall.com/jobs.cfm and http://www.absolutesway.com/pfp/html/careers.html.